How a Footwear Retailer Eliminated Size Confusion with Retail Pro Integration

A mid-sized footwear retailer operating a busy physical store had built a loyal customer base over the years. Encouraged by repeat footfall and growing brand recognition, the retailer decided to expand online through an eCommerce store and later added marketplace listings to reach a wider audience.

Initially, online sales looked promising. However, within weeks, the retailer began receiving complaints related to incorrect size availability. Customers placed orders for popular sizes that were no longer available in-store. The team had to cancel orders, issue refunds, and respond to unhappy customers.

The Challenge: Size-Level Inventory Chaos

Footwear retail is extremely sensitive to size accuracy. Unlike apparel, where color or style variations may be flexible, footwear customers expect an exact size match. The retailer was managing in-store inventory through Retail Pro, while online inventory was updated manually at the end of each day.

This delay created gaps. A size sold in-store during peak hours still appeared available online for several hours. During promotions and weekends, the problem escalated quickly.

The Impact on Business

Order cancellations increased. Returns rose. Customer trust started declining, and online reviews reflected frustration. Staff spent hours resolving inventory mismatches instead of focusing on sales and customer service.

The retailer realized that expanding online without a connected system was creating more problems than growth.

The Turning Point

The retailer decided to integrate Retail Pro with their eCommerce platform and marketplaces. The goal was simple – ensure that every size sold anywhere was updated everywhere.

The Solution in Action

Once integrated, every in-store sale immediately reflected online. Each size was tracked accurately across channels. Online listings showed real availability, and orders flowed smoothly without manual intervention.

The Key Benefit: Size-Level Accuracy

The biggest win was accurate size synchronization. Customers could confidently place orders knowing the selected size was actually available.

The Result

Order cancellations dropped sharply. Customer complaints reduced. Online sales stabilized, and the retailer expanded marketplace listings without fear. Integration transformed footwear selling into a predictable, scalable operation.